Trusted...To Start a New Decade

At exactly 12:00 midnight, January 1, 2010, only one brand of batteries was trusted enough to help bring in the New Year. Duracell Extreme Power AGM batteries brought instantaneous power to the 2010 sign in Times Square, New York.The same batteries trusted to power these hundreds of lights in front of millions of viewers are made exclusively for cars, trucks, and boats.

The Power Behind the Sign …

Duracell AGM batteries were charged by human power People pedaled “Power Rovers” to charge these batteries. The battery’s ability to recharge more efficiently made the most out of people power. 1000 pedaling hours generated 32,000 watt hours of battery power. 40 Duracell AGM batteries were powerful enough to light the 2010 sign for 15 hours.

Why use Duracell AGM batteries?

Today’s vehicles are packed with more electronics than ever before. Extreme Power batteries use an advanced AGM . Design that recharges more efficiently while providing maximum power – power to safely start a vehicle and run all the electronics. With 2x durability and dependability, it’s no wonder that people know they can depend on Duracell.