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  • America’s Favorite Fisherman Continues to Proudly Promote Duracell

    "America’s Favorite Fisherman" Jimmy Houston, a legendary personality in the sport of professional bass fishing, continues to proclaim the Duracell brand as the battery of choice to millions of outdoor and fishing enthusiasts. Jimmy Houston is not shy about his affections for Duracell as he continues to feature it on his television show, Jimmy Houston Outdoors, as well as through his many high-profile social media channels. Houston also proudly displays the Duracell logo on his boat, and has recently made a TV commercial recommending Duracell batteries for all of the many other vehicles that he owns and starts confidently with the world’s most trusted battery power.